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NBC Goes Old School with Product Integration
Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs...
View ArticleRetailers Get with the Program(s)
This fall, major department stores will be offering some exciting new brands. TV and web networks. Via MediaBistro’s PRNewser: The NBC network and Bloomingdale’s have entered into a two-month Fall...
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NBC Chases ‘Greedwashing’ Bucks
Raise your hand if you watched the American Giving Awards Saturday night. Didn’t think so. The program ran on NBC except it wasn’t a program so much as a promo for JPMorgan Chase, which financed and...
View ArticleThe Grift That Keeps on Giving
You know that bubbly toy expert you just saw on one of the TV morning shows? She’s a shill. From NPR’s On the Media: As product placement becomes pervasive in TV and movies, the line between content...
View ArticleSponsors to Donald Trump: You’re Hired!
NBC’s Celebrity Apprentice is to product integration what plaid is to Bermuda shorts. From MediaPost: New Sponsors Join ‘Celebrity Apprentice’ For 12th Season One of the original big-ticket branded...
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New Stealth Gambit Is Like Russian Nesting Ads
Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked...
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Fallon Gone (Native Advertising Edition)
Since its NBC debut 60 years ago, The Tonight Show has featured more plugs than Joe Biden’s head. But the recent introduction of GE’s Fallonvention showcase represents a new low for the late night...
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Twitter Goes Native (Advertising). New York Says Its Standardized English...
One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc....
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Jimmy Fallin’ for Native Advertising – Again (Total Sellout Edition)
Tonight Show host Jimmy Fallon has brought many welcome new features to the venerable NBC franchise. Start with his Slow Jam the News series. Representative sample (Barack Obama division): Then...
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